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Rain or Shine, The University of Portland's Multimedia Team Gets the Shot with Blackmagic Design
Rain or Shine, The University of Portland's Multimedia Team Gets the Shot with Blackmagic Design
Building a brand is important for any business regardless of the industry, and advertising and marketing campaigns are some of the main ways to do so. In addition to traditional methods, such as print ads and television commercials, today it's essential to leverage social media, especially when your target audience is one of the biggest consumers of the medium. The University of Portland was quick to realize this, and created its own in house multimedia team, in conjunction with its marketing department, which handles all television commercial, online video and social media marketing campaigns. Headed by photojournalist and videographer Jeff Kennel, what makes this team unique is that it produces high quality work just as good as many professional agencies and production companies, but at a fraction of the cost and twice the speed. Read More

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"Home," Starring Rihanna, Is The First 3D Animated Film Starring A Black Character
We had a black president TWO TIMES before we had an animated 3D movie with a black character as the lead: In November, DreamWorks' Home , based on Adam Rex ’s book The True Meaning of Smekday , will be the first. The film features Rihanna's vocals portraying a teenage girl named Tip, with Jim Parsons lending his voice to an alien named Oh. Read More
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Samsungs Milk Music Streaming Service Will Add Premium Subscriptions
Samsungs Milk Music Streaming Service Will Add Premium Subscriptions
Samsung launched Milk Music last month seemingly out of nowhere, a music streaming service to compete with Pandora, Spotify, Beats Music and countless others already on the market. The draw of Milk Music appeared to be its lack of subscription fees, but an infographic posted on the Samsung Tomorrow blog reveals that the ad-free basic service was only a limited time offer, and a $3.99/month premium service is coming soon. Powered by Slacker, Milk Music already houses more than 13,000,000 songs on its 200+ stations. Read More
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SungardASVoice: Three Things Businesses Can Learn From The Decline Of American Idol
SungardASVoice: Three Things Businesses Can Learn From The Decline Of American Idol
Thirteen years into its prime-time run, “American Idol is a brand in decline. But the kinds of things the show can doand, in some cases, is doingto change its fortunes can serve as an example to other businesses, as well. So, what can businesses learn from “American Idols downward slide? Experts say lessons include: Stay distinctive; listen to your critics; and constantly reassess your brand. Branding expert Karen Post says "Most brands get stale over time, especially if your audience is impacted by trends, fashion and pop culture. American Idol is feeling like a light blue leisure suit instead of an ‘it persona in the latest runway look. Brands need to stay relevant.” Read More
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Film Clip: 'Watermark'
Film Clip: 'Watermark'
Watch a clip from the documentary film "Watermark." Directed by Jennifer Baichwal and Edward Burtynsky. (Photo: Edward Burtynsky) Read More
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The Tribeca Film Festival's Illmatic start
The Tribeca Film Festival's Illmatic start
Nas celebrates the 20th anniversary of his album Illmatic with a new documentary film and a concert. Rough Cut (no reporter narration) Read More
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BlackBerry: the crash that launched 1,000 startups
BlackBerry: the crash that launched 1,000 startups
Tech startups in BlackBerry's hometown of Waterloo, Ontario, are tapping talent from the struggling smartphone company and filling the void left in the region by its meltdown. Reuters correspondent Euan Rocha visits the region that could become Canada's Silicon Valley. Read More
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Turn Your Mobile Or Tablet Into A Microscope With This Amazing Lens
Turn Your Mobile Or Tablet Into A Microscope With This Amazing Lens
Just a few hours left and the Kickstarters campaign for the Micro Phone Lens 150x, a soft, pliable lens that can turn any smartphone or tablet computer into a hand-held microscope will be over. The initial goal of $50,000 has been more than doubled, with backers pledging more than $100,000. The lens sticks to a devices camera without any adhesive or glue and makes it possible to see things magnified on a screen with a resolution of 150x, comparable to a professional or laboratory microscope. Read More
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Samsung Unveils Radiant Ads For Galaxy S5, Gear 2 And Gear Fit
Samsung Unveils Radiant Ads For Galaxy S5, Gear 2 And Gear Fit
Samsungs advertisements have traditionally been rooted in reality, showcasing new devices and slamming the competition, which is why the latest spots appear to come from out of left field. Posted on Tuesday, Samsungs new commercials are an imaginative, fantastical look at the just-launched lineup of devices: the Galaxy S5 , Gear 2 and Gear Fit . Split into five parts, the first ad focuses on the “seamless communication of the Gear 2, allowing users to quickly check messages and reminders without reaching into their pockets. Read More
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HTC Allows Devs To Tap Into The Power Of The One's Duo Camera
HTC Allows Devs To Tap Into The Power Of The One's Duo Camera
The HTC One (M8) brought with it a load of new camera features, including its unique Duo Camera setup on its back side. Now, the handset maker is opening up the code that powers the pair in a SDK preview for third-party devs. This means that apps can be designed specifically for the M8's cameras with DualLens and DimensionPlus APIs baked right in. In other words, developers will get their hands on that bokeh-style refocusing and multi-angled shot selection in addition to depth maps from the pair of cameras. Of course, only time will tell how eager app makers are to latch on to HTC's smartphone snapshooting tricks, but at least now they'll have the necessary tools to do so. Read More
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Project Tango And What Makes Googles New 3D-sensing Android Phone Tick
Project Tango And What Makes Googles New 3D-sensing Android Phone Tick
Project Tango is a new Google initiative that aims to bring 3D-sensing to mobile devices. The technology could allow people to use devices for mapping areas around an individual, especially indoors, for navigation, gaming and other purposes. While Google did not reveal any specs and features for the Project Tango handset, mentioning only its cameras-based 3D-sensing capabilities, iFixit managed to confirm its hardware. The phone packs a 5-inch LCD display, 2.3GHz quad-core Qualcomm Snapdragon 800 processor, 2GB of RAM, 64GB of memory, microSD support, 4-megapixel rear RGB/IR camera, fisheye rear-facing camera, front-facing camera and 3000mAh battery. Read More

NABShow 2014: International
One of the things that makes NABShow so great is the ability to come together with 1,000s of friends at a time in a single spot! Sure, it'd be Read More
 
NAB 2014 NABShow is PEOPLE
People have argued about the necessity of big trade shows.  Why travel from halfway around the world to see a presentation that might be availabl Read More
 
NAB 2014: Plugin Pavilion
At NABShow, there are many exhibitors who return year after year, providing broadcasters with the latest news from their company.  And, year after Read More
 
MODBOOK. macbook+wacom
Modbook is back. But is it more than it's previous incarnation? I reviewed the original modbook a few years ago.  It was a new concept then, and Read More
 
 

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