Post/Production/Broadcast
Business Issues:
Content Insider #516 - Content View
Service Providers, Advertisers Have to Pay Closer Attention
Content Insider #516 - Content View
The content industry is all aflutter as they head for Vegas and NAB because things are changing and content delivery, ad production, ad buying people aren't really sure if change is a good thing. Indie filmmakers are seeing new distribution opportunities (ways to get their stuff seen) and content consumers are finding new ways to make their voices heard. As someone recently said, FANG (Facebook, Amazon, Netflix, Google) has mucked up a perfectly good business model and allowed the viewer determine what he/she wants to watch when and where folks want to watch it...and what they don't want to watch! The challenge will be to see how the infrastructure industry handles 7 billion folks picking their own stuff. Maybe the abnormal heart rhythm will become the new normal. Read More

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Technology:
Content Insider #515 - Streams
Content Insider #515 - Streams
Yes Google is getting back to the point where they can make a ton of money selling ad space on YouTube (along with your online activity data) but they have ambitions like everyone else. It's their own streaming video/movie/content channel. Ok it's not Netflix, Amazon Prime, Sky or Rogers but it's only $35 a month (whooppee!). My issue is that there is too much really insanely great indie filmmaker work out there to bother with the YouTube stuff. At NAB everyone will be hustling their solutions and hoping to gawd everyone doesn't get on the iNet or airwaves at the same time. Fortunately industry executives will get right on that little problem next month and by the time we're all needing a video fix it will be there...they hope. Read More
Product Review:
Lightworks from Editshare
Lightworks from Editshare
Over the last few years, we have been literally bombarded with video editing packages (NLEs) from all sides. The stalwarts that have been around seemingly for ever such as Adobe's Premiere Pro, Grass Valley EDIUS, AVID products, Final Cut from Apple and Vegas Pro are in that mix and classified as "pro" products, while offerings from Corel, Pinnacle, MAGIX and others have been more aimed at the consumer market. Among all of these, a program that has somewhat been bypassed is Lightworks - now up to version 14 and in its 25th year! Read More
Video-Based Tutorial:
SCRATCH VR Stitching and Ambisonic Audio Tutorial
SCRATCH VR Stitching and Ambisonic Audio Tutorial
Creating VR/360 experiences requires focused attention to complex details and most usually fast time-to-market. SCRATCH VR Suite 8.6 simplifies the VR post-production process with one-stop shopping - a single, streamlined VR/360 workflow that includes all the needed functions for creating impactful VR/360 experiences - saving enormous amounts of time, hassles, and money. Read More
Featured News:
ASSIMILATE Announces New SCRATCH VR Suite 8.6
ASSIMILATE Announces New SCRATCH VR Suite 8.6
ASSIMILATE achieves another virtual reality (VR) breakthrough with its SCRATCH VR Suite 8.6, the new version of its real-time post-production tools and workflow for VR/360 content. With added GPU stitching of 360-video and ambisonic-audio support, as well as live streaming, and more. The SCRATCH VR Suite 8.6 now enables VR content creators - DPs, DITS, post-production artists - with the only professional, streamlined, end-to-end workflow for VR/360 content on the market. Read More
Product Review:
iClone Character Creation
iClone Character Creation
As we have mentioned previously, iClone6 has a companion application called the iClone Character Creator. As the name suggests, this program allows you to create lifeline animated characters for inclusion in your iClone movies, or indeed your own by using green screen techniques. Unlike 3D programs such as Cinema 4D or Lightwave, iClone Character Creator comes with basic models you can start with, tweak all facets of the physical attributes, add clothing to and animate so the process is quite painless without having to learn the art of modelling, texturing, inverse kinematics and other complex things other programs need. Read More
Featured News:
ASSIMILATE Announces SCRATCH 8.6 with Major Updates to Entire Product Line
ASSIMILATE Announces SCRATCH 8.6 with Major Updates to Entire Product Line
The SCRATCH product line, known for its high-performance 2D/3D tools in a single, streamlined workflow - dailies, conform, color grading, compositing, finishing & mastering -continues to evolve in SCRATCH 8.6 as the most efficient post-production tool suite on the market. New product highlights include expanded support for HDR functions, numerous new formats, a more user-friendly UI, and more efficient DIT tools. And notably, it's affordable for everyone. See the new features and functions for SCRATCH 8.6 at https://vimeo.com/202186457. Read More
Business Issues:
Content Insider #513 - The Shooter's Job(s)
Content Insider #513 - The Shooter's Job(s)
Indie filmmakers learn a lot from their mentors, their peers, film schools, almost everyone they meet - new ideas, new techniques, new solutions. The produce super entertainment for people around the globe to enjoy. What I haven't heard too often is getting their creative work seen by real people. And today with so many viewing options and a dizzying array of content...how do you market it to keep your film work in front of eyeballs to enjoy (and pay for). Nicole and Chris Sobchack's recent release of a hilarious episodic series ,Please Tell Me I'm Adopted! gives you an inside view of what it takes to produce the film of your choice and get it seen. See what Nicole and Chris learned along the way as well as their sequel and future filmmaking plans. Read More
Project Profile:
Blackmagic Design Unveils the Darker Side of Filmmaking with "She Has a Name"
Blackmagic Design Unveils the Darker Side of Filmmaking with
"She Has a Name," the latest independent film out of the Canada-based Unveil Studios, is a dark documentary-style thriller based on the taboo subject of human sex trafficking. More than a movie for filmmakers and brothers Andrew (writer), Matthew (director/editor/color) and Daniel (director/editor) Kooman, "She Has a Name" is human rights statement designed to remove the public's numbness to what has become a global epidemic. Read More
Feature:
6 Tips For Using Social Media To Drive Television Ratings
6 Tips For Using Social Media To Drive Television Ratings
Did you know that Facebook is the top-performing social media platform for television programs? Data has shown that a 3% increase in Facebook likes leads to a 1% increase in ratings. Here are some of our best practices for using social media to help drive television ratings. Read More
Project Profile:
Hoover High School's "Mobile Storyteller" Hits the Road With Blackmagic Design
Hoover High School's
The video journalism program at Hoover High School in North Canton, OH, recently expanded to include a mobile production truck, called the Mobile Storyteller, as a way to further student engagement with the community. The Mobile Storyteller provides high impact, career based education for students as they work on various client projects, preserve the arts in the community, build cultural awareness through journalistic storytelling, and provide onsite training for students and teachers in other video journalism programs. Read More

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Interview:
Two Alone Together Two Alone Together - Balancing How Lives Can Change in a Flash
Technology:
Workflow on the Edge Workflow on the Edge - Behind the Scenes Production of Invisible the Episodic VR Series
Technology:
Workflow on the Edge Workflow on the Edge - Behind the Scenes Production of Invisible the Episodic VR Series
Events:
OWC Hosting Video and Audio Professionals In-Booth Throughout NAB Show OWC Hosting Video and Audio Professionals In-Booth Throughout NAB Show - OWC will feature new and upcoming products and will host a number of editors, photographers and producers displaying their sk
Feature:
Reallusion Character Creator Reallusion Character Creator
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