Content Insider #516 - Content View
Service Providers, Advertisers Have to Pay Closer Attention
The content industry is all aflutter as they head for Vegas and NAB because things are changing and content delivery, ad production, ad buying people aren't really sure if change is a good thing. Indie filmmakers are seeing new distribution opportunities (ways to get their stuff seen) and content consumers are finding new ways to make their voices heard. As someone recently said, FANG (Facebook, Amazon, Netflix, Google) has mucked up a perfectly good business model and allowed the viewer determine what he/she wants to watch when and where folks want to watch it...and what they don't want to watch! The challenge will be to see how the infrastructure industry handles 7 billion folks picking their own stuff. Maybe the abnormal heart rhythm will become the new normal.