Features
Ads for Mobile By Miles Weston Mobile content and streaming service providers have come up with the recommendation that less is more when it comes to ads that appear mysteriously on your device while agencies and more than a few marketers say shorter ads are ineffective. They feel their message is too important, too complex to be crunched down into a few seconds of screen time. Maybe they are that important, that good but it has also enabled more people - especially younger folks with shorter attention spans - to install ad blockers. One filmmaker in Chicago decided the mobile screen needed more than a scrunched TV ad and surprise...it works! ...Read More »
ASSIMILATE SCRATCH VR Certified by Facebook Live 360 Ready for Live Streaming ASSIMILATE's SCRATCH VR is now certified as a third-party software for the Facebook Live 360 Ready program. ASSIMILATE's VR partner, Z CAM, is also included in the Live 360 Ready program with its S1 VR camera. Along with a Z CAM S1 VR camera, SCRATCH VR Z provides the only camera/software Facebook-certified Live 360 solution. SCRATCH VR Z offers advanced, real-time features like inserting/composting graphics/text overlays, including animations, and keying for elements like green screen for live streaming. ...Read More »
Assimilate Demos Z Cam S1- S1 Pro - Scratch VR Z Integrated VR Workflow at SIGGRAPH 2017 Assimilate, Santa Clara, CA - VR is the game changer in media today, as well as the future, for all markets, such as entertainment, mobile apps, education, medical, engineering, travel and more. At Siggraph 2017 Assimilate will be at The Studio-B&H booth 915 to demo its award-winning VR integrated workflows. Z Cam and Assimilate have partnered to offer the only integrated VR workflow with the Z Cam S1 or S1 Pro/Scratch VR Z Bundle: from image acquisition with Z CAM's high-performance S1/S1 Pro VR cameras, and stitching with its optical-flow WonderStitch software, through to a streamlined VR post-production workflow with Assimilate's real-time Scratch(r) VR Z tools. ...Read More »
Fresh Off the Grill By Miles Weston Just in time for summer, the Texas Beef Council had a series of social media videos prepared by Ralph Smyth Entertainment with outstanding results. ...Read More »
Best Practices for Preventing "Scope Creep" By Steven Burns For professionals in the AEC fields, "scope creep" is a phrase that strikes fear into their hearts. Defined as growth in project requirements that happens after a project has started, scope creep is a common issue that drags down productivity. For architects and engineers, this "creep" is very common, as the client envisions initial designs as a blank canvas that can be adjusted with more and more features. Some of these requested changes are understandable, as developing a project is a dynamic process filled with unknowns. A project will often change due to the owner's reconsidering certain features, or perhaps when the conditions on the site necessitate an alteration. ...Read More »
Z CAM & ASSIMILATE Announce Second VR Integrated Workflow with New Ultimate S1 Pro VR Camera & SCRATCH VR Z Post Tools Bringing ultimate VR camera and post-production tool performance to VR content creators, Z CAM and Assimilate(r) are offering their second VR integrated workflow bundle with the Z CAM S1 Pro VR camera and the Assimilate Scratch VR Z post-production tools. Following on the heals of the award-winning S1 Professional VR Camera that delivers impressive image quality, the new Z CAM S1 Pro offers an even higher level of image quality that includes superior handling of low lights and dynamic range with detailed, well saturated, noise-free video. Combined with Z CAM's WonderStitch optical-flow stitch feature and the end-to-end Scratch(r) VR Z tools, content creators in any market now have a hassle-free, streamlined workflow for creating the ultimate, professional VR experiences at incomparable price/performance value. ...Read More »
Content Insider #526 - Now It's Personal By Miles Weston The M&E industry is in a mell of a hess trying to reach, entertain and retain viewers young and old. The folks with the most technology and who know how to use it seem to have a decided edge. But then people - especially the younger crowd - are involved and they are predictably unpredictable. We're in the midst of defining TV (screen size, location, usage), how we're going to develop and deliver all the content and best of all who will pay for it all. Yesterday is a distant memory and tomorrow isn't too clear either. As a friend says "We live in interesting times." Well at least it will be entertaining. ...Read More »
Content Insider #524 - Women in Film By Miles Weston She took on a Mummy, Top Gun ace, slew of pirates, slimey alien, galaxy guardians, beach hulks, a king with a sword and more. Still Wonder Woman director Patty Jackson showed the industry that when it comes to stuff people want to see - great video content - they're gender blind. Now all the knuckle-draggers have to do is realize that the best man for the job -- say 50 percent of the time -- might be a woman. Of course we need to address things like color bias and equal pay but jeezz one step at a time. Wonder Woman is on the way to deliver $300M in the US and 4X that worldwide, her film's success might show the industry (and others) we have too many other challenges to simply ignore or dismiss half of the population. ...Read More »
Combining the Art of Cinematography, Colorist and Producer Jamie Trent is a rarity -- a member of the International Cinematographers Guild, Society of Camera Operators, Australian Cinematographers Society and the Producers Guild of America. All while being a professional colorist with a number of colorist credits on films and TV shows which qualify him to be represented by the Motion Picture Editors Guild, IATSE Local 700. The art and skills needed to be either a professional Cinematographer or a Colorist take years to hone, but to JT these skills naturally complement each other. ...Read More »
Content Insider #522 - Entertainment Unleashed By Miles Weston I've never tried binge viewing. If I miss a segment of a show I don't break into a cold sweat. When a series disappears from our home OTT viewing schedule I shrug my shoulders and move on to something else. When the commercials come on I watch (and memorize) 'em. I know, it's a little wierd. My daughter on the other hand can't get enough video. She'll watch something on the TV while catching up with her favorite online video(s) and check out the important stuff on her iPhone. And neither of us even scratch the surface of what's available to watch. No one can because there are only 24 hours in a day. Content production and consumption is changing so quickly and niche viewing is becoming more important than mass audience no matter which screen people use. ...Read More »
Innovation and Technology the Driving Force behind 3D Printing Advances It seems as though 3D printing is benefiting from a number of advancements made in terms of innovation and technology, and is now taking on all new materials to print on. While traditional materials used for 3D printing have been restricted to plastic and metal, companies are now using organs, food, sand, ceramics, and so much more. In fact, some of the creations sound as though they are straight out of a science fiction movie, such as a 3D printed building or limb. ...Read More »
Adobe Acquires Mettle's SKYBOX technology By Ko Maruyama Adobe Systems Incorporated today announced it has acquired all SkyBox technology from Mettle, a global developer of best-in-class 360-degree and virtual reality software. The acquisition comes at a time when increasing numbers of creators, global brands and media and entertainment companies are embracing 360/VR and are looking for seamless, end-to-end workflows for this new, immersive medium. ...Read More »
iPi Soft Aides Researchers¬† By Ko Maruyama Although iPiSoft Motion Capture software is best known for its simple digital recording, editing, and manipulation of markerless motion capture, the RADC team has come up with a new way to implement motion capture in their workflow. ...Read More »
Recreating 300's Epic Cliff Jump Shot By Fractal Visuals By John Byron Hanby, IV Few shots were more iconic than the epic cliff jump shot in Zack Snyder's 300 when Leonidas is traveling to meet with the Ephors. The seemingly unreachable ledge that may just be within grasp, given the proper motivation, stuck with director John Byron Hanby, IV and 10 years later he was lucky enough to be able to pay homage to 300 while Fractal Visuals was making a short film to Silversun Pickup's "Ragamuffin." Hanby walks us through the process of how his team at Fractal Visuals accomplished the epic jump. ...Read More »
Shooting an Epic 80's Style Horror Film: Sophia Rivera shoots "Jack Lantern" with Blackmagic Pocket Cinema Cameras For horror movie fans, there is something special about the 1980s. The horror movie genre was reborn and a new look and feel to a whole generation of horror movies was born. And that is what Sophia Rivera had in mind had in mind when she started to shoot "Jack Lantern." And to get the look and feel that she wanted, she choose to shoot with the Pocket Cinema Camera. ...Read More »
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