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XYIENCE Energy Drink Kicks Off College Football Season With Barstool Sports Partnership

Zero Calorie Energy Drink Launches "XYIENCE Tailgate Tour," Aiming to Score More Fans by Teaming With Notoriously Entertaining Digital Media Property (September 07, 2017)

AUSTIN, Texas, Sept. 7, 2017 /PRNewswire/ -- XYIENCE, the original great tasting, zero calorie energy drink is kicking off the college football season with a new partnership with Barstool Sports. Starting today, XYIENCE and Barstool Sports, the digital media company that applies comedy and satire to pop culture, politics and sports, have launched a campaign to blitz college football fans nationwide.

Starting Saturday, September 9, 2017, Barstool Sports will travel across the country in the ?XYIENCE Tailgate Tour RV, stopping and sampling XYIENCE at ten of this seasons most exciting college football matchups.

Starting Saturday, September 9, 2017, Barstool Sports will travel across the country in the "XYIENCE Tailgate Tour" RV, stopping and sampling XYIENCE at ten of this season's most exciting college football matchups.  The Tour will kick-off in Columbus, Ohio, as the Ohio State Buckeyes take on the Sooners from the University of Oklahoma.

The Tour stops will coincide with shooting locations for "The Barstool Tailgate Tour," a new Barstool Sports series that will air on the newly launched Facebook Watch platform, and XYIENCE will appear in several original Instagram stories produced by Barstool Sports during their travels on tour. The campaign also includes a national sweepstakes, offering consumers a chance to win a trip to college football's championship game in Atlanta where the winners will hang out with Barstool Sports personalities. Consumers can enter for their chance to win beginning September 15 at

In addition, XYIENCE will air its new commercials on Barstool Sports' digital media channels.  In the new game show-themed spots, contestants do their best to answer questions incorrectly in their quest to "Go For Zero."

"We are looking forward to bringing our unique and powerful voice onsite to ten of the best college football games this fall with 'The Barstool Tailgate Tour,'" said Dave Portnoy, founder of Barstool Sports.  "Thanks to XYIENCE for providing the extra energy we, and our fans, will need at each stop."

"We couldn't be more excited to be partnering with Barstool Sports, which has proven itself to be an innovator and boundary-pushing force in sports media," said Thomas Oh, SVP of marketing at Big Red, Inc., the makers of XYIENCE.  "XYIENCE is proud to be fueling the festivities prior to each 'Barstool Tailgate Tour' show and energizing college sports fans along the way."

Barstool Sports is a driving force in comedy, sports, entertainment and men's culture. Created in 2004, Barstool has generated a massive cult following of loyal fans across its blog, podcasts, video series, events and appearances. Barstool and its personalities El Pres, Big Cat, KMarko, KFC and PFT Commenter have launched hit shows Pardon My Take, KFC Radio, The Rundown, Barstool Idol and Highlights Without Rights as well as viral trends Saturdays Are For the Boys and RIP Harambe. Known for its original takes and unfiltered view of most everything, Barstool Sports is the controversial brand that people love or love to hate.

ABOUT XYIENCE (pronounced zi-ence)
Headquartered in Austin, Texas, XYIENCE is the original zero calorie energy drink and is made with all natural flavors and colors. XYIENCE is available in eight great-tasting flavors: Cherry Lime, Mango Guava, Frostberry Blast, Blue Pomegranate, Cran Razz, Fruit Punch, Tangerine and Melon Mayhem. XYIENCE is marketed strictly to consumers ages 18 and over. Find more info about XYIENCE online at or at a retailer near you. Connect with XYIENCE on Facebook, Twitter, Instagram and YouTube.


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